What’s new at Efty.
Product launches, new features, partnerships and company news from across the Efty ecosystem. Follow what we’re building and everything happening across Efty Investor, Efty Pay and the Efty Marketplace.
Managing your domain portfolio just got more flexible. With the new Efty Investor API, you can add domains, update prices, and change sales settings from your own tools and scripts, without logging in to the Efty Investor dashboard. Whether you want to update hundreds of domains in one go or manage your portfolio from your …
For more than a decade, Efty has helped domain investors take control of their portfolios. What began as portfolio management software has steadily evolved into something much bigger. We introduced secure domain transactions through Efty Pay, expanded distribution across the industry, and built a marketplace that connects premium domain names with the founders who will …
Today, we’re excited to introduce the Efty Distribution Network (EDN), a new initiative designed to help Efty sellers reach more potential buyers across the domain name ecosystem. Through a growing network of industry partners, eligible Efty Marketplace listings can now be showcased beyond Efty.com, increasing visibility and creating additional opportunities for buyers to discover your …
Today, we’re launching Arctic, a new Domain Shop theme for Efty Investor. This is the most refined, most complete, and most conversion-focused domain shop experience we’ve ever built. And it shows. Built on a Decade of Real Data Efty has been powering some of the most premium and highest-traffic domain shops in the industry for …
Two new for-sale landing page themes designed to turn interest into action Most domain for-sale pages look like listings. Ours are designed to help close deals. With the launch of Arctic and Moonshot, we’re introducing two new premium for-sale landing page themes in Efty Investor, built from the ground up for one purpose: Maximize conversion …
Lease to Own on Efty Pay just became a lot more powerful. Starting today, Lease to Own is no longer limited to the Efty.com marketplace. It’s now fully rolled out across the entire Efty ecosystem, removing the biggest barrier to buying aftermarket domains by making them instantly affordable for a broad audience, unlocking more buyers, and …
Update – April 2, 2026 If you haven’t figured it out yet, yes, this was our April Fools’ joke 😉 But like any good joke, it was rooted in a very real problem. On April 1st, more than 6,000 people visited the tool and together ran over 12,000 domain appraisals in just 24 hours. …
For many domain investors, marketplaces are the default way to sell. They offer visibility, built-in trust, and access to buyers at the point of registration. For newer sellers, especially, they can provide a straightforward path to liquidity. But there’s an important dynamic that often goes unexamined: The value in these marketplaces is largely created by …
At Efty, we’ve always focused on one thing: giving domain investors more control over how they sell. Over the past decade, millions of inquiries, offers, and deals have flowed through the platform. That experience has shaped how we think about two critical parts of selling domains: Today, we’re turning that into two new features inside …
Every domain sale tells a story. From the outside, a transaction can look deceptively simple: a buyer makes an offer, the seller accepts, and the domain changes hands. But behind many aftermarket domain sales is a short chain of negotiations, decisions, and operational steps that must proceed smoothly for both parties. Recently, a domain listed …
When we launched Efty Pay, our objective was simple: remove friction from domain transactions and put sellers back in the driver’s seat. Since then, we’ve steadily expanded the payment infrastructure behind the engine. Today, we’re introducing two significant upgrades that increase buyer flexibility and strengthen your ability to close larger deals with confidence. 1. Credit …
The wait is over. As of today, you can stop letting your premium assets sit idle and start weaponizing your inventory. Today, Efty has officially launched Lease to Own (LTO). This isn’t just a new feature; it’s a power move designed to accelerate your sales, crush the friction of negotiations, and turn your portfolio into …
From payment to completed transfer took less than four hours, same day.
Vinícius SantosFounder, AgendaHubThe domain transfer went smoothly from start to finish.
Max SinclairFounder, ZenDaysThe process was straightforward and secure, and the transfer was handled very smoothly.
Sergio EscotéFounder, AIBuiltA name is everything for a business.
Dean HobdenFounder, Supplierly
