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The good stuff

Strategy, stories, and the occasional rant from people who do this all day.

Choose Your Company Name and Domain Together

Choose a company name and its domain together, not as separate decisions made weeks apart. Better still, start by exploring domains you can actually buy within your budget, then build a shortlist of names you like. Consider how the opposite approach can play out. The founders have spent weeks brainstorming. A shortlist became a favorite.

The Insider Guide to Closing the Domain You Want

You’ve made your decision. The name is right. The price either has a number attached or sits behind a “Make Offer” form. You’re ready to engage. Before you do, decide what you can justify spending and whether you’re ready to follow through. Those two things should guide how you approach the seller, how far you

Why That Domain Costs $250,000

You’ve found the name. It’s the one. It sounds great out loud, it fits the company you’re building, and it’s available. For $250,000. If you’ve never acquired a domain in the aftermarket, it can be hard to understand where that number comes from. Is it a fair price? Is the seller high as a kite