Lease to Own, Leveled Up: Full Platform Rollout. Smarter Terms.
Lease to Own on Efty Pay just became a lot more powerful.
Starting today, Lease to Own is no longer limited to the Efty.com marketplace. It’s now fully rolled out across the entire Efty ecosystem, removing the biggest barrier to buying aftermarket domains by making them instantly affordable for a broad audience, unlocking more buyers, and increasing your sell-through rate.
And that’s just the beginning.
Alongside this rollout, we’re introducing smarter controls that make your pricing more consistent, scalable, and effective.
Platform-wide.
Until now, Lease to Own was available on:
- The Efty.com marketplace
- Imported leads via Efty Pay
As of today, Lease to Own is also enabled acrossEfty Investor’s most popular features:
- Your For-Sale landing pages
- Your Domain Shop
Every visitor, on every touchpoint, can now choose to pay over time.
Smarter Down Payments That Scale With Your Portfolio
We’ve also upgraded how down payments work.
Previously, down payments across the entire portfolio were set as fixed dollar amounts.
Starting today, we’ve introduced percentage-based down payments, with a default of 10% of your Buy-It-Now price across your portfolio.
This ensures:
- Your LTO terms scale naturally with each domain’s value
- Pricing remains consistent across your portfolio
- Buyers get a clearer, more intuitive entry point
No more manual adjustments per price tier, your strategy now scales with you.
You Stay in Control
As always, you decide how you sell.
From your Settings > Lease to Own, you can finetune your overall LTO strategy:
- Set the maximum number of monthly installments
- Set your preferred down payment percentage (10%, 20%, or higher)
- Enable or Disable Downpayments
- Enable or Disable Lease to Own
- Adjust your terms at any time
And importantly:
- This update applies to portfolio-level settings only
- Any domain-specific LTO configurations remain unchanged and continue to use fixed dollar amounts
Why Lease to Own Changes the Game for Sellers
Lease to Own transforms your portfolio from passive inventory into an active revenue engine.
It generates predictable monthly income, replacing one-time sales with recurring cash flow. At the same time, it increases sell-through by lowering the upfront barrier, turning hesitation into action, and opening the door to more qualified buyers.
And importantly, you stay in full control. You set the duration, define down payments, and customize terms at both the portfolio and domain levels.
More buyers. More conversions. More control.
Get Paid More for Offering Flexibility
Lease to Own doesn’t just help you sell more; it can help you earn more per deal.
Buyers pay a markup for paying over time, and that markup is shared with you.
You’re not discounting your domain.
You’re monetizing flexibility.
Industry-Low Commission
Lease to Own transactions are powered by Efty Pay and benefit from the same seller-first pricing:
- 5% commission when using Efty nameservers
- 5% commission on imported leads
- 12.5% only if your domain is pointed elsewhere
Already Enabled. Fully Customizable.
Back in February, Lease to Own was enabled by default across all accounts. That hasn’t changed. What has changed is the reach and the control.
If you want to adjust your setup, enable down payments or disable Lease to Own entirely with a single toggle, go to:
Time to put your portfolio to work. 🚀
