New Efty Privacy Tools.

Here at Efty, we’re always working on providing you with the right set of tools to help you sell more domains. And in today’s rapidly changing online world we also want to make it as easy as possible for you to be compliant with all the latest data protection and privacy laws.

If you run a business we recommended to obtain freely given consent from your contacts and be able to clearly explain how you plan to use their personal data. Which is exactly why we’ve updated the Efty marketplace and individual For-Sale landing page forms to help you operate your domaining business with best practices. Our optional, GDPR-friendly forms can now include checkboxes for opt-in consent and an editable Privacy Policy page that explains how and why you are using data that you are receiving through offers and inquiries on your domains.

Privacy Policy page. 

To create your own, personalized privacy policy page you navigate to Settings > Privacy where you can now write your privacy policy.  If you don’t have any experience drafting a privacy policy we can recommend you get some help from this nifty privacy policy generator offered by Shopify which has been updated to include the requirements of the General Data Protection Regulation. Once saved, a link to your privacy policy will automatically be added to the footer of your marketplace site.

Active consent checkbox.

Once you have your privacy policy written you check the “Request Consent” box. This will place an active consent checkbox on all your Make Offer forms on both your marketplace as well as your individual For-Sale landing pages. Within your Efty account, you will now also be able to easily see which contact has given you consent to store their data.

Efty offers tools and information as a resource, but we don’t offer legal advice. This post is meant to provide background information and help you better understand how you can use Efty in a GDPR compliant way.

Regulation around data privacy may provide short-term challenges but in the long term, they can provide a more positive experience for the people that buy our domain names – something we should always strive for as domain name investors.

Here’s to more sales,

Team Efty