Efty Blog

What’s new at Efty.

Product launches, new features, partnerships and company news from across the Efty ecosystem. Follow what we’re building and everything happening across Efty Investor, Efty Pay and the Efty Marketplace.

Look at us, we’ve had a makeover!
Our Journey

Look at us, we’ve had a makeover!

When we started building Efty we started out by focusing on building it into the one web tool that every domainer loves to use. At this early stage of our startup, the design was mainly a process of preparing / thinking over the application, so it would be consistent, fulfilling our goals and meeting the requirements. This approach …

Landing pages made EASY, public beta and more!
For-Sale Landing Pages

Landing pages made EASY, public beta and more!

It’s been a few weeks since our last update but I can assure you we’ve been busy each day (and in my case nights!) on making Efty better and ready for public beta. A lot of new smaller features, changes and updates might have gone unnoticed, even for those of you that have been logging …

One week in!
Our Journey

One week in!

Wow, this has been one awesome week! We sent out login details to the 20 very first Efty beta users on the 1st of June. We intentionally started our beta small, organized and well-structured which enables us to really invest in building a relationship with our first users, gather feedback and kill any bugs we’ve missed …

Yay, we’re in beta!
Our Journey

Yay, we’re in beta!

We’re thrilled to let you guys know that as of today, Efty is in beta! We’ve carefully selected the following video to display how we feel about being in beta: https://www.youtube.com/watch?v=DFloZbT99oE The first domainers, who specifically requested early access, have received their login credentials by mail. From here on, we’ll be adding a batch of beta …

Taking Efty with you.
Domain Management

Taking Efty with you.

One of the advantages of developing a web tool from the ground up is that you have the luxury to use the latest technology, tools, and code. It also gives you an opportunity to build something that’s ready for the web as it is today. An online landscape that is entirely different than just a …

Parking is dead – how Efty solves it
For-Sale Landing Pages

Parking is dead – how Efty solves it

Everyone knows that with the rise of a new generation of web browsers and the death of the address bar, parking revenue has been declining rapidly. Now in 2014, PPC revenue is lower than ever and almost nobody ever enters web addresses into browser windows anymore. There’s still a few domainers out there who are using parking as a …

Can great software make you happy?
Our Journey

Can great software make you happy?

It’s common knowledge that you need to have clear goals while building your startup. In our case we want Efty to be the one tool every domainer loves to use. By building the right tools we want to make sure that, when we hit private beta, we’re delivering what we hope to be the Swiss …

Destination: private beta!
Our Journey

Destination: private beta!

Wow, it’s been an exciting few weeks! After launching our website earlier this month and then publishing our explainer video, we really hit our first big milestones. In the last 30 days, we’ve been on a development sprint from our home offices in Groningen and Hong Kong working like crazy to get Efty ready for a private …

Creating the Efty explainer video
Our Journey

Creating the Efty explainer video

Being in the early stage of our startup, we’re confronted on a weekly basis with make-or-buy decisions. While working on our new website, it became clear that we needed an explainer video in order to fill in all domainers around the globe about the great functionalities Efty has to offer. Maybe you’ve seen great videos …

Why we built Efty – Part 2
Our Journey

Why we built Efty – Part 2

Founded in November 2013 during a hike in one of Hong Kong’s many country parks with my long-time friend Lionel Petitiaux, Efty is an early stage technology startup set to change the way domainers manage, market and monetize their portfolio’s. Spread out between the top floor apartment of my small walk-up building in bustling Hong …

Why we built Efty – Part 1
InsightsOur Journey

Why we built Efty – Part 1

The idea for Efty was born in October last year. Back then, I was actively investing in domain names for about a year. Besides the obvious newbie mistakes (buying worthless LLLL.com’s and two keywords.biz domains) things we’re going well and the first couple of big sales we’re on the board (I even made …

Buyers. Ridiculously satisfied.

From payment to completed transfer took less than four hours, same day.
Vinícius SantosVinícius SantosFounder, AgendaHub
The domain transfer went smoothly from start to finish.
Max SinclairMax SinclairFounder, ZenDays
The process was straightforward and secure, and the transfer was handled very smoothly.
Sergio EscotéSergio EscotéFounder, AIBuilt
A name is everything for a business.
Dean HobdenDean HobdenFounder, Supplierly