The Ultra-Premium Domain Appraisal Tool Has Retired

After a long and distinguished career, the Ultra-Premium Domain Appraisal Tool has officially retired.

Its accomplishments include:

12,000+ domain appraisals in a single day
10,000+ curious visitors
A 100% success rate at generating heated domain debates
Several accusations that the algorithm was biased
Correctly identifying exactly two types of domain names:
- ULTRA-PREMIUM
- NOT ULTRA-PREMIUM

The tool may be gone, but its legacy lives on in screenshots, quote tweets, and bruised egos across the domain industry.

Thank you for making our April Fools' Day unforgettable.

And remember:

A domain is worth what a buyer is willing to pay.

Buyers. Ridiculously satisfied.

As an agency, purchasing a premium domain from Efty was one of the best decisions we've ever made. Their team helped us find, negotiate, and secure our domain through a seamless process.

Kahl Orr

Our business is built on reputation and trust. We engaged Efty to locate and acquire our coveted '.com' domain; they handled the heavy lifting with speed and zero fuss.

Michael Wright

Excellent experience from start to finish. The domain transfer process was smooth, fast, and clearly communicated at every step. Support was responsive, professional, and very helpful.

Niko Adalis

Highly recommended, they guided me through the whole process and shared key updates. I particularly appreciated secure communications.

Trish Kelly

Good experience and fast response from support when I needed it. Thanks a lot!

Simon Bowen

Great technical team and professional. They were very helpful in the transfer process and understand the domain space.

Tom Cap

Efty support was very responsive, and the transaction went very smoothly. I was impressed with the domain purchase process and transfer.

Steve Miholovich

Smooth & quick. Great customer service and safe/seamless transfer.

Sebastian Schwaiger

Just purchased my first domain off of Efty and couldn't have been easier. Very clear communication and the domain was almost immediately transferred to my Namecheap account.

Peter Suhm

Top notch service throughout our domain purchase and transfer process. Highly recommend a domain purchase via Efty.

Amanda Waltz